Easo Model Partnership

We set up Amazon, buy your product and grow the channel.

We are your B2B customer and also the team that sets up, runs and grows your Amazon channel. You keep the vision and strategic control; we take on the execution and the day-to-day complexity.

We do well when your brand grows.

How the Easo Model works

Five phases. In the first two we prepare the ground; from the third onwards, the inventory is ours.

  1. Analyse

    We assess category, demand, competition and growth potential. We tell you whether we see a fit before anything is signed.

  2. Prepare

    We set up the account, catalogue, listing content, SEO and campaigns. The channel is ready before any product moves.

  3. Buy

    Once the project is ready, we place the first firm order. No consignment, no commission.

  4. Operate

    We run Amazon every day: stock, pricing, campaigns, incidents and returns.

  5. Scale

    We open up new markets, products and opportunities as the channel grows.

● Phases in pink: we take on the stock risk.

When does the commercial relationship start?

The first step isn't an order.

First we validate the category, prepare Amazon and build a solid base for growth.

Only when the project is ready to generate sustainable sales do we place the first order and start running the channel.

  1. We validate the category and the fit
  2. We prepare the account, catalogue and campaigns
  3. First firm order
  4. We run and grow the channel

Who takes on that stock

We are a cosmetics and personal care distributor based in El Prat de Llobregat, Barcelona. We have been buying product since 2017 and running Amazon since 2019.

Meet the team
2017
first year of business
1,800 m²
of own warehouse space
18 people
across purchasing, operations and marketing

Who it's for, and who it isn't

It's worth talking if…

  • You own a beauty, personal care or parapharmacy brand
  • Your brand already sells outside Amazon (shops, pharmacies or online)
  • You've lost control of your price to unauthorised sellers
  • You don't want to build an in-house team to run Amazon

We're probably not a fit if…

  • You resell third-party products without your own brand
  • You only need one-off advertising management
  • Your product needs a prescription or isn't allowed on marketplaces
  • You're just launching and there's no demand to measure yet

What you can hire us for

The Easo Model is the complete option. If you only need part of it, we do that too.

Frequently asked questions

What almost every brand asks us before getting started.

Do I lose control of my price?

No. You keep the vision and strategic control of the brand: positioning and the recommended price are agreed with you before we start. We also monitor the price against unauthorised sellers.

Who invoices on Amazon?

We do. We buy your product outright as a B2B customer and we are the ones who sell it on Amazon. You invoice Easo Magno, as you would any distributor.

Do you work on consignment or commission?

No. We place firm orders and pay on the terms we agree. The stock we buy is ours.

Do you ask for exclusivity?

It depends on the brand, the category and the channels you already sell through. We discuss it during the fit analysis, before anything is signed.

How long until the channel is live?

It depends on your brand's starting point on Amazon. After the analysis we give you a specific timeline for the set-up and the first order.

What information do I get?

A monthly report and access to an open dashboard with sales, stock, pricing, advertising and incidents.

What if the channel doesn't work or we decide not to continue?

If the channel doesn't take off, the idle inventory is ours, not yours. That's why the first-phase analysis is honest and we only buy when we see a fit.

Free guide · PDF

Want it all in writing?

Download the Easo Model guide: who does what, the five phases, a quick test to see if your brand is a fit, and the FAQs.

Download the guide

Tell us about your brand. We'll tell you if there's a fit.

Tell us what you sell, where you are now and what you want to achieve on Amazon. We'll assess whether the Easo Model fits your project and, if it does, book a 30-minute call to go through it together.

General enquiries
+34 689 291 263
Purchasing
+34 679 963 771
Address
C/ de l'Arquitecte Moragas 16
08820 El Prat de Llobregat (Barcelona), Spain
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